SILJA W. JOHN DOCUMENTARY, VIDEO & SHORT FILM




MOVIE STILLS & PHOTOS
MY WORK
3.2.1 BRAND VIDEO (2019)
Place: Mumbai
Client: 3.2.1. Education Foundation & StudioSubu
3.2.1. is an NGO that works on improving student learning by providing individualised support to teachers, world class curriculums to schools, data analytics for each student and communication for stakeholders. The idea of this film was to convey the work that they do in a nutshell, which they can use for donor pitches and more.
Are You Ready To Be The Change - Recruitment Campaign Films (2019)
Place: India
Client: Teach For India
In order to recruit new Fellows, Teach For India launched a new recruitment campaign called "Are You Ready To Be The Change". As part of the campaign I created four 1 minute digital ad videos emphasising the impact the Fellows create but also how much they grow during the course of the Fellowship.
The other 3 videos can be viewed here.
Kids Education Revolution - KER Week 2019 (Event Video)
Place: Mumbai
Client: KER & Teach For India
The KER week is held on an annual basis, with the idea to bring together students and educators from all over the country and abroad, to reimagine education together. The week kicked off with a three-day 'Revolutionary Retreat' and concluded in a two-day National Summit.
More than an event summary, the video aims to capture the idea and importance of KER through the voices of some of the students and educators who share their insights and reflections.
KMAGVS - PROJECT FILM (2018)
Place: Rural Maharashtra
Client: CRY - Child Rights and YOU
Since 1999, CRY has joined hands with KMAGVS, an organisation that works on issues of child protection and education in rural Maharashtra. They have played a pioneering role in bringing focus to the issue of children dropping out from schools and colleges.
The film was made to create awareness around the issues and for
fundraising purposes.
CRY - Child Rights and YOU - BRAND VIDEO (2019)
Place: India
Client: CRY
CRY is an NGO that works in the field of child rights to ensure happy, healthy and creative childhoods for children across India. They are one of the largest and most established NGOs in the country, having been active for over 4 decades.
The idea behind the brand film is to explain to the viewer what their approach on the ground is in order to achieve sustainable change.
The Greatest Show on Earth - Documentary (2019)
Place: Mumbai & Pune
Client: Teach For India
The Greatest Show on Earth is a theatrical showcase created and curated by the students of Teach For India. Through the metaphor of a circus, the show depicts how the Indian education system fails to deliver on the promise of unleashing the potential of every child. The students in the play tell real stories of their experiences within an unjust system.
The idea of the documentary was to hear from the children what inspired them to do the show, their reflections on their characters and what they hope the audience will take away from the play.
Kids Education Revolution - The Revolutionary Retreat 2019 (Event Video)
Place: Mumbai
Client: KER & Teach For India
At the KER Revolutionary Retreat student revolutionaries from all over the country and the world get together for 3 days to exchange ideas, learn from each other and think about a reimagined education system. The video was made for the opening ceremony
of the KER national summit that took place in the same week.
Over 600 educators attended the conference.
SHRUTI SANSKRUTI SAMSTHE - PROJECT FILM (2019)
Place: Rural Karnataka
Client: CRY - Child Rights and You
Shruti Samskruti Samsthe is a CRY supoorted project that impacts over 2000 children every year. They play a vital role in providing healthy meals and education to children in rural Karnataka and thereby curbing malnutrition in the entire state. Thanks to their efforsts, over 200 new classrooms have been built and 112 child labourers have been re-enrolled in schools. The film was made to create awareness and to be used for fundraising purposes.
HDFC COLLABORATION - CAMPAIGN PROMO (2018)
Place: Mumbai
Client: CRY - Child Rights and You
This video was made as part of a collaborative campaign between HDFC and CRY. Its aim is to explain to the viewer how the promo works and encourage them to participate.
Kids Education Revolution - the National Summit (EVENT VIDEO) (2018)
Place: Mumbai
Client: Teach For India
KER is a growing platform of partners, with Teach For India being one of them, whose children and educators are reimagining education together. 101 Student Revolutionaries co-created and hosted the first ever student-led education conference in the country for over 500 educators which is captured in this film.
DIKSHA - PROJECT FILM (2018)
Place: Kolkatta
Client: CRY - Child Rights and You
Diksha is an organisation that operates in the red ligtht areas of Kolkatta. It addresses protection issues of children of sex workers through a rights approach. The film was made to showcase the impact the organisation has made in the past 10 years and onboard new potential donors.
Jawhar Jyoti Bal Vikas Kendra (JJBVK) - PROJECT FILM (2018)
Place: Bihar
Client: CRY - Child Rights and You
JJBVK is a CRY supported project based in rural Bihar who works in the field of child rights. The film was made for funding on the one hand and for creating awareness about the kind of work the CRY partners do.
SAKSHAM - PROJECT FILM (2018)
Place: Delhi
Client: CRY - Child Rights and You
Saksham is a CRY partner organisation that works with child protection issues, such as child marriage, child labour and child trafficking in the fringes of Delhi. The video was made to capture the work they do in order to create awareness and for the video to be used to be pitched to potential donors.

100 WOMEN: How a Musical Changed One GIrl's Life (2017)
Place: Pune
Client: Teach For India / BBC
Video link: https://goo.gl/UKijRp
The BBC reached out to Teach For India because they wanted to feature one of Teach For India's former students, Priyanka, in the BBC's 100 women series. Priyanka's journey is an incredible one. From growing up in a slum in Pune to getting a scholarship to study at one of the best colleges in the USA. I shot the piece and the edit was done by BBC.
For more on Priyanka's story watch "Bridging the Gap", also listed below: https://goo.gl/qXnc2d
NAV SRISHTI - PROJECT FILM (2018)
Place: Delhi
Client: CRY - Child Rights and You
Nav Srishti is a CRY partner organisation that operates in the outskirts of Delhi. They primarily tackle issues of child rights violations, such as trafficking, child labour and children dropping out of school through a rights approach.
CAMPAIGN VIDEO - St+Art Collaboration (2017)
Place: Mumbai
Client: CRY - Child Rights and You
CRY got the chance to collaborate with St+Art Foundation who were having a street art exhibition at Sassoon Docks in Mumbai in 2017. 10 children participated in a workshop which culminated in them painting a wall themselves. The idea behind behind capturing this project was to stress the importance of children having the opportunity to be exposed to art and to express themselves creatively. Particularly children like these who come from low economic backgrounds.
SPARSHA - PROJECT FILM (2017)
Place: Mumbai
Client: CRY - Child Rights and You
CRY is an NGO that works with project partners across India, talking issues concerning children's rights. The idea behind this video is to capture the work one of their project partner named Sparsha does, in order to pitch the project to potential donor and raise funds for the same.
CAMPAIGN VIDEO - CHILDREN'S DAY (2017)
Place: Mumbai
Client: CRY - Child Rights and You
This video was created for children's day and the idea behind it was to celebrate childhood while at the same time showcasing the resilience and intelligence of children in the form of them talking about their own rights.
3.2.1 EDUCATION FOUNDATION - BRAND VIDEO (2017)
Place: Mumbai
Client: Studio Subu / 3.2.1 Education Foundation
3.2.1. Education Foundation works on addressing the problem of inequity in educational quality in India through targeted teacher training programs for affordable private schools. The aim of the video is to explain to the viewer what the program does and for school leaders to feel inspired to sign up for the latter.
3.2.1 is a client of Studio Subu who has done the branding for he organisation and approached me to do the video piece for them.
To view the video on their website go to:
http://www.321-foundation.org/
LITTLE VOICES, BIG IDEAS - Speaker Series (2016-17)
Place: Mumbai
Client: Teach For India
Little Voices, Big Ideas is a talk show series written and hosted by two Teach For India students. The idea behind the series is to showcase student leadership through a new format. Hence, the first episode was on the idea of student leadership itself.
For the full series go to: https://goo.gl/a0eW5V
BRAND VIDEO - Teach For India (2015)
Place: Mumbai
Client Teach For India
The video was made in collaboration with Teach For All. The purposes hereby was to give the viewer an overview of what Teach For India does, its vision & mission through conversations with the many different stakeholders - be it students, Fellows, Alumni, parents or staff members.
TEACH FOR INDIA FELLOW PORTRAIT (2017)
Place: Mumbai
Client: Teach For India & Aditiya Birla Group
During my work with Teach For India I have done several Fellow portraits which are made to inspire other people to apply for the Fellowship program themselves. This particular one was made in collaboration with ABG as they have a tie-up with Teach For India through which they encourage their own employees to take a sabbatical and become a Fellow.
To view more Fellowship portraits go to: https://goo.gl/gSVgYb, https://goo.gl/yZ7tgF, https://goo.gl/tUKic7, https://goo.gl/7tQ95Y, https://goo.gl/fLSv92
PROMO DOCU: MAYA MUSICAL - BEHIND THE SCENES (2014)
Place: Mumbai / Pune
Client: Teach For India
Maya was a musical for which children from underpriviledged backgrounds had rehearsed over 1,5 years as part of a collaboration of Teach For India with browadway artists from New York. The idea underlying the project was to prove what children can achieve with the right access and exposure to an excellent education. The children simply exceeded everyone's expectations and the shows were a huge success. This video was made to capture the incredible atmosphere and spirit behind the scenes of Maya.
TEACH FOR INDIA - EVENT VIDEOS (2015 - 2017)
Place: Mumbai
Client: Teach For India
Within Teach For India there are a lot of bigger and smaller events throughout the year for which I have created video content.
This particular one is set at the end of the 5 week training that all of the Teach For India Fellows go through. They are asked to look back on their experience at summer Institute and express their journey in whatever form they feel like - be it through arts, dance, music or storytelling. The video captures this moment and is then being shown at the big closing event which marks the end of their training and the beginning of the actual Fellowship.
For other event videos go to:
https://goo.gl/7MPcZ1, https://goo.gl/7s9RaB, https://goo.gl/vp0sdf
TEACH FOR INDIA & APB COOK STUDIO SESSION (2016)
Place: Mumbai
Client: Teach For India & ABP Cooking Studio
APB is a Mumbai based cooking studio that has been offering pro-bono cooking classes to a set of students from Dharavi in collaboration with Teach For India. The idea hereby is to expose these students who come from a very underprivileged background to new experiences and opportunities that they otherwise wouldn't have access to.
BRIDGING THE GAP - A Project in Student Leadership (2016)
Place: Pune
Client: Teach For India
Priyanka, a former Teach For India student, organised a community project in a slum in Pune where she grew up. Ten students from across the world were staying with her and teaching in under-resourced schools in the area for a period of 10 days. The aim of the video is to showcase student leadership
DOCU SERIES - COMMUNITY VOICES (2016)
Place: Mumbai
Client: Teach For India
The docu series is based on the lives of 5 families from a large slum area in Mumbai whose children are in a Teach For India classroom. The idea hereby was to give the viewer a glimpse into their lives, the challenges they face on a daily basis and the resilience they display in the face of these adversities. Moreover, the aim was to amplify their voices, hear their views on the ed crisis in the country and let them talk about the impact Teach For India has had on their lives.
For the full series go to: https://goo.gl/EPKhY3
STAFF VIDEO - Teach For India (2016)
Place: Mumbai
Client: Teach For India
The video was made for staff recruitment purposes with the aim to showcase excellence, values and team culture within the organisation
WEDDING VIDEO - The TamBong Wedding (2015)
Place: Mumbai
Client: Meghna & Harish
The idea was to capture the most important moments of the wedding ceremony in a subtle but intimate way
PROMO DOCU: CITY DEVELOPMENT BASEL (2014)
Place: Switzerland
Client: Departement Stadtentwicklung Basel
The department responsible for city development in Basel has recently started a campaign to establish more public spaces and parks in the city. This short documentation of the first public event is part of a series of several events which will continue to take place until 2015.
PROMO DOCU: PLAN B (2014)
Place: Switzerland
Client: TheaterFalle Basel
Plan B was an interactional play, conceptualized as a real-life video game which took place in Basel during the month of May 2014. This documentary of the play is primarily used for promotional purposes, particularly for the producers 'Theaterfalle' to find sponsors in order to set up a larger version of this idea in 2015.